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Britannia Milk Bikis break their biscuits to celebrate Tamil Nadu Day.

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 Britannia Milk Bikis, The Biscuit That Grew Up in Tamil Nadu Just Said Thank You Britannia Milk Bikis break their biscuits to celebrate Tamil Nadu Day. To celebrate Tamil Nadu Day, Britannia Milk Bikis, one of the most loved brands in the state, has launched one of their most hyperlocal campaigns to date - ‘A Bite of TN’.  Conceptualised by Talented, the campaign cleverly taps into a unique cultural habit that has existed in the state for decades -  biting around the flower borders and the logo of Milk Bikis Classic, available exclusively in Tamil Nadu. This everyday habit has taken the center stage, with Britannia biting their own biscuits in the shape of Tamil Nadu’s cultural icons, brought to life through print ads, striking billboards and a film. From Thalaivar’s glasses to Madurai malli (jasmine), ‘A Bite of TN’ features 80 billboards spread across 19 districts. These directional billboards, filtered by pincodes, point people to 80 distinct spots. A cultural curatio...

Chennai hosts India International Travel Mart' India's Premier Travel and Tourism Exhibition

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South India's premier travel and tourism showcase, the India International Travel Mart (IITM) , opened its doors today at the Chennai Trade Centre. The three-day B2B and B2C event, being held from 16–18 July 2025 , brings together leading names from the travel, tourism, hospitality, and aviation sectors under one roof.   Organized by Sphere Travelmedia & Exhibitions , the event serves as a significant platform for the travel trade industry to network, collaborate, and explore new business opportunities. With participation from over 25 Indian states and more than 10 international destinations , IITM Chennai 2025 is showcasing a wide range of tourism products – from leisure, adventure, and wellness travel to MICE, destination weddings, and responsible tourism.   The grand inauguration ceremony was attended by top dignitaries from the Government of Tamil Nadu, leading industry associations, travel influencers, and trade professionals. The Guests of Honour at the inauguration...

Patrician College of Arts & Science Investiture Ceremony -2025 Chennai

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  Patrician College of Arts & Science Investiture Ceremon y -2025  Chennai Patrician College Hosts Student Council and Office Bearers Installation Ceremony 2025–2026 Patrician College of Arts and Science celebrated a proud moment in its 25th year with the Installation Ceremony of the Students’ Council for the academic year 2025–2026 on Tuesday, 15th July 2025 in the College Auditorium. The event began on a solemn note with a prayer song by Shamrocks, followed by the ceremonial lighting of the lamp by distinguished guests, officials, and members of the Student Council. Dr. B. Anandapriya, Vice-Principal (Shift I), delivered the welcome address, setting the tone for the event. Mr. Dharmender A, Assistant Professor, Department of English and Coordinator of Student Affairs, introduced the Chief Guest, Dr. Saranya T Jaikumar, an Educational Psychologist and Child Rights Expert based in Chennai. Dr. Saranya T Jaikumar formally installed the new office bearers of the Student Co...