Britannia Milk Bikis break their biscuits to celebrate Tamil Nadu Day.
Britannia Milk Bikis, The Biscuit That Grew Up in Tamil Nadu Just Said Thank You Britannia Milk Bikis break their biscuits to celebrate Tamil Nadu Day. To celebrate Tamil Nadu Day, Britannia Milk Bikis, one of the most loved brands in the state, has launched one of their most hyperlocal campaigns to date - ‘A Bite of TN’. Conceptualised by Talented, the campaign cleverly taps into a unique cultural habit that has existed in the state for decades - biting around the flower borders and the logo of Milk Bikis Classic, available exclusively in Tamil Nadu. This everyday habit has taken the center stage, with Britannia biting their own biscuits in the shape of Tamil Nadu’s cultural icons, brought to life through print ads, striking billboards and a film. From Thalaivar’s glasses to Madurai malli (jasmine), ‘A Bite of TN’ features 80 billboards spread across 19 districts. These directional billboards, filtered by pincodes, point people to 80 distinct spots. A cultural curatio...